Sunday, November 6, 2011

Integrated Marketing Communications

For many years Marriott has served a broad variety of different customers. Over the year Marriott learned from many different people, no matter where in the world you are from or what purpose you have come to the Hotels or Resorts, they will be there for your every need. Marriott has made changes over the years in every way to satisfy the customers needs and wants. From vacationing needing time to sit back and relax to extended stays due to business. For every customer there is a Marriott for you.



Marriott is a growth company outside the U.S. Thirty-eight percent of all full service hotels are now open outside the U.S. and the growth in international distribution is aggressive and fast. They are expanding into new markets where Marriott is not known. It is important to understand the environment, media market and consumers in those markets to succeed as a new entrant.

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