Monday, September 26, 2011

Developing a Global Vision


Since its founding in 1927, Marriott has valued diversity and inclusion of all associates. This legacy is now a fundamental operating principle and business imperative. The diversity within the business has been very successful since Marriott has opened many different sites and has recruited many different employees from minorities to the advancement of women employees..

As Marriott grows and expands globally, we continue to broaden how we think about global diversity and inclusion, reaching across cultural borders to embrace the unique gifts and talents of the communities where we live and work.

Marketing Environment

Marriotts target markets are for the extended staying guess and the local businesses... Marriot also offers Loyalty Rewards Program for more than 34 million members offering special rates and points to redeem other special offers. Marriott has also joined online social networks from Facebook to Youtube to reach new customers. They believe with the effort in the marketing approach they will continue to be successful in the business.

Social Responsibility and Ethics

Marriott organized an ethics training program called “How We Do Business Is As Important As The Business We Do,” and  is a required part of orientation for associates, and includes Marriott’s commitment to human rights.

Marriott started this program to show how important it is to have run a business the right way. Marriott strives to show that they do not associate them selves with exploitation of children nor human trafficking. This shows that Human Rights policy is being enforced in all chains of Marriott Inc.

The Ethics training program teaches the importance of corporate values and ethical responsibility to the continued success of the travel and tourism industry. Marriott’s Internal Audit Department conducts an annual Legal and Ethical Conduct survey of a broad cross section of associates, including all officers and senior managers, to determine compliance with the company’s Ethical Conduct policy.

Strategic Planning

With so many competitors out there, Marriott has stayed in business by always maintaining a fresh look with new ideas and renovations within the hotel.. Marriott International, Inc has ranked 48th among the top technology innovators in the U.S. by InformationWeek magazine. This is the twelfth consecutive year that Marriott has been named to the InformationWeek 500. Companies honored represent today’s leading technology innovators. Marriott also extends themselves because they have such programs as "take care" and "choose health every day" both programs for employees that wish to stay in great health. This is important to employees because it shows Marriott also cares for the employees just as much as its customers.

Friday, September 2, 2011

The Beginning


HISTORY and DIVERSITY
Since its founding in 1927, Marriott has valued diversity and inclusion of all associates. This legacy is now a fundamental operating principle and business imperative.

Since 2003, our Committee for Excellence has promoted the recruitment, retention, and advancement of women and minority employees, and initiated efforts to develop an increasingly diverse owner, guest, and supplier base. In 2005, the J. W. Marriott Diversity Excellence Award was created to recognize a business unit or department for promoting diversity and building an inclusive environment.

Our 10-member Board of Directors includes three minorities, including two women. Our Regional Diversity and Inclusion Councils ensure that our diversity strategy is implemented in local markets with strategic partnerships, targeted recruitment campaigns, diversity communications, and other outreach to associates.
As Marriott grows and expands globally, we continue to broaden how we think about global diversity and inclusion, reaching across cultural borders to embrace the unique gifts and talents of the communities where we live and work.


MARRIOTT MISSION

http://www.blogs.marriott.com/ Take a look at how Marriott will be changing their ways.