Pricing Concepts



When Marriott Hotels sets their prices for their services they are thinking in the best interest of their customers as well as also keeping in mind the importance of the profit to stay in business. Marriott structured themselves with the ability to charge the "reasonable price" for the service being provided and make a profit that would reflect on better tomorrows for the company. Pricing is very important to any company considering there will always be competitors where you can pay less for the same type of service. So when you provide outstanding service customers realize the cost may be higher for the quality services they are being provided. Most customers see the value of the good or service through the price and by the information research. If the price is too high they might want to shop around. But if they have done their research and know the quality of the service or good then they will not mind paying more for it.

Sales Promotion and Personal Selling

Specials such as stay 3 nights get the fourth free or special holiday rates for holiday season let the customers at Marriott see why its better to stay at a Marriott Hotel rather than any other Motel or Inn. There are many different customers with different needs and those looking for great deals as well as saving money look forward to special packages and promotional rates. Even those on business trips sometimes choose to have a special on there stay just because they are there for business and not pleasure where a person might care less about how fancy the hotel is compared to the special discount they got for the short trip. Thses promotions are important in every customers lives one way  or another.

Advertising

The Marriott Hotel promotes their services through institutional advertising. Marriott started a campaign in 2007 targeting business travelers from all over the world. Their main focus was for the traveling business people to feel at home. They understood that as the people travel for business they didnt have time to adjust to new surrounding while focusing on their business goals, so Marriott made that happen for them.
The progressive campaign includes commercials on media outlets such as CNN en Espanol, Bloomberg, Al Jezeerah, France 24, Discovery and in-flight television channels aboard airlines including Air China, Lufthansa, LAN, Cathay Pacific, Singapore Airlines, Qantas, and Japan Air Lines.  Additionally, the campaign includes on-line advertising, traditional print placements in publications like the Economist and outdoor and airline terminal media. This advertisement in all different places was presented to many different travelers and in result reflected a great success.

Retailing

Marriott Retailing

When  walking into a Marriott hotel the first thing you notice is the inviting decor of the place. The way the layout of the furniture is placed down to the aroma lets you know you are about to enjoy your stay. The first person to greet you in the doorman he welcomes you in and invites you with a pleasant tone of voice. The second to greet you are the Guest Service Representatives. They are the ones you come to, to check-in or to book your reservation. These representatives play are big role in the company because they are the first impression of the staff at the hotel. All of this is the first 10 minutes of being in the hotel and this all plays a part in retailing to the guest.

The Marriott Hotel strives to give their employees all the right trainings and qualifications to assist each and every guest. From those who came on a business trip to those visiting family with littles ones. Every guest is treated with respectful and curtious manners.

Consumer Decision Making and Integrated Marketing communications

DESICION MAKING PROCESS

The Marriott Hotel offers there customers different rewards in order for their guest to have ultimate experience at the hotel. This allows the customer not only to see that this is a great choice but it also gives them a reason to keep coming back.

The Marriott first rewards program started in November 1983 called Marriott's Honored Guest and it includes Marriott Hotels and resorts. In May 1997 the name was changed to Marriott Rewards and was the worlds first multi-brand frequent guess program.

Membership: 34 million members worldwide
Cost: Marriott Rewards membership is free.

Earning Method Members earn choice of Marriott Rewards points, frequent flyer miles or Payback Points (Germany) for dollars spent at 3,400 hotels worldwide.

When choosing a hotel the first thing you think about is the convinience in the area you need to stay at. Then after you find the hotel in the right area you start to research information on the hotel cost, cleanliness, reviews etc. Sometimes it even takes looking at other hotel as an alternative to make a desicon to make sure you will be satisfied at the end. After you have come to the conclusion of your desicion you book the hotel assuming you have made the best desicion.

Consumers experience at the hotel plays a big part in there stay. This alone will show if the customer will ever return or even recommend this hotel. Marriott offers guest the rewards knowing that the experience at the hotel is worth returning for the next vacation and maybe even have a longer stay.