Consumer Decision Making and Integrated Marketing communications

DESICION MAKING PROCESS

The Marriott Hotel offers there customers different rewards in order for their guest to have ultimate experience at the hotel. This allows the customer not only to see that this is a great choice but it also gives them a reason to keep coming back.

The Marriott first rewards program started in November 1983 called Marriott's Honored Guest and it includes Marriott Hotels and resorts. In May 1997 the name was changed to Marriott Rewards and was the worlds first multi-brand frequent guess program.

Membership: 34 million members worldwide
Cost: Marriott Rewards membership is free.

Earning Method Members earn choice of Marriott Rewards points, frequent flyer miles or Payback Points (Germany) for dollars spent at 3,400 hotels worldwide.

When choosing a hotel the first thing you think about is the convinience in the area you need to stay at. Then after you find the hotel in the right area you start to research information on the hotel cost, cleanliness, reviews etc. Sometimes it even takes looking at other hotel as an alternative to make a desicon to make sure you will be satisfied at the end. After you have come to the conclusion of your desicion you book the hotel assuming you have made the best desicion.

Consumers experience at the hotel plays a big part in there stay. This alone will show if the customer will ever return or even recommend this hotel. Marriott offers guest the rewards knowing that the experience at the hotel is worth returning for the next vacation and maybe even have a longer stay.