Monday, October 24, 2011
Sales Promotion and Personal Selling
Specials such as stay 3 nights get the fourth free or special holiday rates for holiday season let the customers at Marriott see why its better to stay at a Marriott Hotel rather than any other Motel or Inn. There are many different customers with different needs and those looking for great deals as well as saving money look forward to special packages and promotional rates. Even those on business trips sometimes choose to have a special on there stay just because they are there for business and not pleasure where a person might care less about how fancy the hotel is compared to the special discount they got for the short trip. Thses promotions are important in every customers lives one way or another.
Advertising
The Marriott Hotel promotes their services through institutional advertising. Marriott started a campaign in 2007 targeting business travelers from all over the world. Their main focus was for the traveling business people to feel at home. They understood that as the people travel for business they didnt have time to adjust to new surrounding while focusing on their business goals, so Marriott made that happen for them.
The progressive campaign includes commercials on media outlets such as CNN en Espanol, Bloomberg, Al Jezeerah, France 24, Discovery and in-flight television channels aboard airlines including Air China, Lufthansa, LAN, Cathay Pacific, Singapore Airlines, Qantas, and Japan Air Lines. Additionally, the campaign includes on-line advertising, traditional print placements in publications like the Economist and outdoor and airline terminal media. This advertisement in all different places was presented to many different travelers and in result reflected a great success.
The progressive campaign includes commercials on media outlets such as CNN en Espanol, Bloomberg, Al Jezeerah, France 24, Discovery and in-flight television channels aboard airlines including Air China, Lufthansa, LAN, Cathay Pacific, Singapore Airlines, Qantas, and Japan Air Lines. Additionally, the campaign includes on-line advertising, traditional print placements in publications like the Economist and outdoor and airline terminal media. This advertisement in all different places was presented to many different travelers and in result reflected a great success.
Sunday, October 16, 2011
Retailing
Marriott Retailing
When walking into a Marriott hotel the first thing you notice is the inviting decor of the place. The way the layout of the furniture is placed down to the aroma lets you know you are about to enjoy your stay. The first person to greet you in the doorman he welcomes you in and invites you with a pleasant tone of voice. The second to greet you are the Guest Service Representatives. They are the ones you come to, to check-in or to book your reservation. These representatives play are big role in the company because they are the first impression of the staff at the hotel. All of this is the first 10 minutes of being in the hotel and this all plays a part in retailing to the guest.
The Marriott Hotel strives to give their employees all the right trainings and qualifications to assist each and every guest. From those who came on a business trip to those visiting family with littles ones. Every guest is treated with respectful and curtious manners.
When walking into a Marriott hotel the first thing you notice is the inviting decor of the place. The way the layout of the furniture is placed down to the aroma lets you know you are about to enjoy your stay. The first person to greet you in the doorman he welcomes you in and invites you with a pleasant tone of voice. The second to greet you are the Guest Service Representatives. They are the ones you come to, to check-in or to book your reservation. These representatives play are big role in the company because they are the first impression of the staff at the hotel. All of this is the first 10 minutes of being in the hotel and this all plays a part in retailing to the guest.
The Marriott Hotel strives to give their employees all the right trainings and qualifications to assist each and every guest. From those who came on a business trip to those visiting family with littles ones. Every guest is treated with respectful and curtious manners.
Consumer Decision Making and Integrated Marketing communications
DESICION MAKING PROCESS
The Marriott Hotel offers there customers different rewards in order for their guest to have ultimate experience at the hotel. This allows the customer not only to see that this is a great choice but it also gives them a reason to keep coming back.
The Marriott first rewards program started in November 1983 called Marriott's Honored Guest and it includes Marriott Hotels and resorts. In May 1997 the name was changed to Marriott Rewards and was the worlds first multi-brand frequent guess program.
Membership: 34 million members worldwide
Cost: Marriott Rewards membership is free.
Earning Method Members earn choice of Marriott Rewards points, frequent flyer miles or Payback Points (Germany) for dollars spent at 3,400 hotels worldwide.
When choosing a hotel the first thing you think about is the convinience in the area you need to stay at. Then after you find the hotel in the right area you start to research information on the hotel cost, cleanliness, reviews etc. Sometimes it even takes looking at other hotel as an alternative to make a desicon to make sure you will be satisfied at the end. After you have come to the conclusion of your desicion you book the hotel assuming you have made the best desicion.
Consumers experience at the hotel plays a big part in there stay. This alone will show if the customer will ever return or even recommend this hotel. Marriott offers guest the rewards knowing that the experience at the hotel is worth returning for the next vacation and maybe even have a longer stay.
The Marriott Hotel offers there customers different rewards in order for their guest to have ultimate experience at the hotel. This allows the customer not only to see that this is a great choice but it also gives them a reason to keep coming back.
The Marriott first rewards program started in November 1983 called Marriott's Honored Guest and it includes Marriott Hotels and resorts. In May 1997 the name was changed to Marriott Rewards and was the worlds first multi-brand frequent guess program.
Membership: 34 million members worldwide
Cost: Marriott Rewards membership is free.
Earning Method Members earn choice of Marriott Rewards points, frequent flyer miles or Payback Points (Germany) for dollars spent at 3,400 hotels worldwide.
When choosing a hotel the first thing you think about is the convinience in the area you need to stay at. Then after you find the hotel in the right area you start to research information on the hotel cost, cleanliness, reviews etc. Sometimes it even takes looking at other hotel as an alternative to make a desicon to make sure you will be satisfied at the end. After you have come to the conclusion of your desicion you book the hotel assuming you have made the best desicion.
Monday, September 26, 2011
Developing a Global Vision
Since its founding in 1927, Marriott has valued diversity and inclusion of all associates. This legacy is now a fundamental operating principle and business imperative. The diversity within the business has been very successful since Marriott has opened many different sites and has recruited many different employees from minorities to the advancement of women employees..As Marriott grows and expands globally, we continue to broaden how we think about global diversity and inclusion, reaching across cultural borders to embrace the unique gifts and talents of the communities where we live and work.
Marketing Environment
Marriotts target markets are for the extended staying guess and the local businesses... Marriot also offers Loyalty Rewards Program for more than 34 million members offering special rates and points to redeem other special offers. Marriott has also joined online social networks from Facebook to Youtube to reach new customers. They believe with the effort in the marketing approach they will continue to be successful in the business.
Social Responsibility and Ethics
Marriott organized an ethics training program called “How We Do Business Is As Important As The Business We Do,” and is a required part of orientation for associates, and includes Marriott’s commitment to human rights.
Marriott started this program to show how important it is to have run a business the right way. Marriott strives to show that they do not associate them selves with exploitation of children nor human trafficking. This shows that Human Rights policy is being enforced in all chains of Marriott Inc.
The Ethics training program teaches the importance of corporate values and ethical responsibility to the continued success of the travel and tourism industry. Marriott’s Internal Audit Department conducts an annual Legal and Ethical Conduct survey of a broad cross section of associates, including all officers and senior managers, to determine compliance with the company’s Ethical Conduct policy.
Marriott started this program to show how important it is to have run a business the right way. Marriott strives to show that they do not associate them selves with exploitation of children nor human trafficking. This shows that Human Rights policy is being enforced in all chains of Marriott Inc.
The Ethics training program teaches the importance of corporate values and ethical responsibility to the continued success of the travel and tourism industry. Marriott’s Internal Audit Department conducts an annual Legal and Ethical Conduct survey of a broad cross section of associates, including all officers and senior managers, to determine compliance with the company’s Ethical Conduct policy.
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